PMI, the leading provider of handheld fog machines, is thrilled to announce the launch of the SmokeNINJA Portrait Contest. This contest aims to engage a new community of creators and photographers, inspiring them to explore the use of fog and smoke effects in portrait photography. With the success of SmokeGENIE and SmokeNINJA, PMI is excited to tap into the rapidly growing online user community of over 18.9k Instagram followers and a growing interest in this creative niche.
The primary goals of this contest are to mobilize and engage the community of creatives, encourage the creation of user-generated content featuring PMI products and co-branded items, foster skill and work sharing, and inspire photographers to develop innovative applications and workflows for portrait photography.



Best Solo Portrait award

- US$500 CASH
- 15% off coupon code for all Laowa lenses*
- ZHIYUN F100 Combo
- SmallRig RM75 Magnetic Smart LED Light
- SmallRig Lightweight Travel Tripod AP-02
- SmokeGENIE Pro Kit

Best Wedding Portrait award

- US$500 CASH
- 15% off coupon code for all Laowa lenses*
- ZHIYUN X60RGB Combo + 60D Parabolic Softbox
- SmallRig FreeBlazer Aluminum Alloy Video Tripod CT190
- SmallRig VB99 Pro mini V Mount Battery
- SmokeGENIE Pro Kit

Best Family Portrait award

- US$500 CASH
- 15% off coupon code for all Laowa lenses*
- ZHIYUN G200 + 90D Parabolic Softbox
- SmallRig Video Tripod Kit CT210
- SmallRig VB99 Pro mini V Mount Battery
- SmokeGENIE Pro Kit

Most Creative Award

- US$500 CASH
- 1x Laowa Argus 35mm f/0.95 FF
- ZHIYUN M20C Combo
- SmallRig x Brandon Li Mobile Video Kit for iPhone 15 Pro Max Co-design Edition
- SmallRig Universal Holder for External SSD
- SmokeGENIE Pro Kit

Most Viral Award

- US$500 CASH
- 15% off coupon code for all Laowa lenses*
- ZHIYUN Smooth 5S Combo
- SmallRig Smartphone Vlog Tripod Kit VK-50 Advanced Version
- SmallRig VB50 mini V Mount Battery
- SmokeGENIE Pro Kit

PMI Creative Portrait Award (10 Winners)

10% Coupon Coupon, Laowa Souvenirs, Tabletop Mini Tripod with Panoramic Ball Head, SmokeNINJA Starter Kit









  • Portrait photo(s) featuring fog effects of any type.
  • Each photo must NOT exceed 100MB. 
  • Photo(s) must be in PNG or JPG file formats.
  • The competitor can enter a maximum of 3 photos.
  • The competitor must enter a behind-the-scenes photo or video showing the fog machine in creating the photos. 






Simone is a professional content creator from Italy, passionate about videography. The Lockdown era marked a pivotal shift in his career as he started sharing his videography and photography knowledge through social media. This move was a hit, earning him over 1.2 million followers across Instagram, TikTok, and YouTube. His innovative approach and dedication have led him to collaborate with world-renowned brands such as Google, Adobe, Samsung, Intel, DJI, Bentley, Mercedes-Benz, The Ritz-Carlton, and The Shangri-La, among others.




Daniel Do is a young and rising filmmaker, Portrait Photographer and social content creator from Basel, Switzerland. With a high-profile online presence of over 180K followers on Instagram, Tiktok and Youtube, his mission is to provide educational videos on improving videography and photography skills for independent creators. A lot of creators look up to Daniel for his advice on entry-level camera gear plus working tips for photography and videography gear.




Jon Simo is content ninja. He creates visuals in many different mediums that set him apart and infuses an ‘impossible’ quality to the look and feel of what he makes. Working professionally for over 15 years, he has done everything from making feature films, to documentaries, music videos, car commercials, social content and more. He has collaborated with brands like BMW, Mercedes-Benz, Panasonic, Canon, Insta360 The Raptors and stars like Drake, Will Smith to name a few. Simo created a one of a kind neon demon in Toronto called Neon Demon and additionally teaches the things he’s learned along the way in his creative industry to the next generation of creators.




Martha Suherman is a professional photographer, a digital content creator, an International Award Winner and an IVF Survivor (Mother of Three). She began her career as a freelance Graphic Designer back in year 2000, back when she studied at Trisakti University, Jakarta, majoring Graphic Design. Since 2007, Martha is now focused on corporate and commercial photography. Martha is also a Nikon Indonesia Official Photographer, Capture One Pro Ambassador and affiliate with EIZO Monitor & Broncolor Light System (Prima Imaging).


1. Contest submission between 00:00 AM GMT+8, on April 6 to 23:59 PM, May 6, 2024. 
2. The submitted photos must prominently showcase the fog effects produced by either SmokeGENIE or SmokeNINJA. The competitor does not need to be the owner of the fog machines involved. 
3. For a submission to be valid, competitor must complete both Step 1 (online submission) and Step 2 (Google form submission) to enter. 
4. Minimal editing is allowed, however, the fog effects should be practical and must not be AI-generated. 
5. The competitor can only enter a maximum of 3 photos. Each photo must NOT exceed 100MB and must be in PNG or JPG file formats.
6. By submitting photos to the contest, you confirm that it is an original work captured by you, and you possess complete copyright ownership of the photos.
7. By participating in the contest, you grant Practical Magic & Innovations (PMI) a non-exclusive, worldwide, royalty-free license to use, reproduce, publish, and display the photograph for the contest, promotion, and related activities.
8. The competitor will retain the copyright of submitted photographs. PMI will credit the photographer whenever the photograph is used. 
9. The Jury, comprised of the PMI team and the guest judges panel, will determine the winners. The decisions made by the jury will be considered final.
10. PMI reserves the right to amend the contest rules, and make other arrangements without giving prior notice to competitors.
11. The terms and conditions found on PMI's official website shall prevail as the final version.
12. In case of any dispute, PMI reserves the right of final decision.

Laowa Coupon Terms & Conditions
1. The coupon codes provided by Laowa Camera Lenses can be used on all Laowa lenses on the website, except for accessories, pre-order items, and items on sale. 
2. The coupon code is valid for 1 year from the winner's announcement date. 
3. Each coupon code can be applied to all products in the shopping cart simultaneously, but can only be used once. 
4. Laowa may modify or terminate the coupon code program without prior notice. 
5. The coupon code cannot be combined with other promotions or offers. 
6. The coupon code has no cash value and cannot be exchanged for cash. 
7. The coupon code is non-transferable and can only be used by the winner. 
8. Laowa may cancel or void any coupon code obtained through fraudulent means. 
9. By using the coupon code, the customer agrees to these Terms and Conditions. 
10. These Terms and Conditions are subject to change without notice. 
11. In case of any dispute, Laowa reserves the right of final decision.